Welcome to the final post for EBMS 2014.
I will be taking you through the mastery experience concerning what was gained and how it is being applied to my business activities. Let’s jump right in to it.
MASTERY PERSONAL DEVELOPMENT AND LEADERSHIP:
The creative task from Robert Greene’s perspective is holistic. ”Creative activity is one that involves the entire self”. Greene, R. (2012). I understand this statement as the process of never giving up and keeping my resolve to finding the answer to a question.
I learned that the person must develop a strong focus based on love for a specific objective. Talent must be nourished and cared for with consistent effort. It appears that the masters of the past in all areas of life each shared a relentless drive for finding the answer to a question about nature. The question can only be answered after many years of study and application.
In my life experience I have noticed that my path is laid out just as the masters before me. I have kept learning and adding to my music knowledge and business practices. I am currently applying the knowledge gained from personal development with leadership applications.
At this point on the journey to mastery in entertainment leadership I have examined the laws of leadership from two perspectives out of which has given birth to my own understanding. Robert Greene’s views can be woven into the John C. Maxwell perspective to give clarity to conditions that may exist where flexibility is needed. So, I have to apply a little of both styles in my business dealings. I am very comfortable with the Maxwell views on leadership.
I am applying the knowledge gained to self-study it takes time to perfect internal attitude research. I pay attention to how I communicate with friends, family and business professionals. I must mold my personality to fit the Entertainment Business community.
PROJECT AND TEAM MANAGEMENT:
Team development is a major step in project management. The stages are complicated and require research and attention to details in order to develop an effective team. The characteristics of the project’s team members are important to the performance of the team.
I have learned that we must reach out to the global community when looking for team members for project development. The world is filled with talent ready to be employed by my corporation. Project and Team Management has laid the foundation for proactive communications.
BUSINESS STORY TELLING AND BRAND DEVELOPMENT:
Storytelling is an activity that I enjoy. However, it did not come together as a business tool until I learned the principles of Business Storytelling outlined in this course. I am now armed with a skill that will allow my Brand to be properly presented with a compelling story line. I used marketing research techniques to explore successful brands. My discoveries included uncovering the art of branding through reviewing the history of certain business leaders. The application of business storytelling presented in this course is a value to my brand development.
ENTREPRENEURIAL BUSINESS FINANCE:
The Entertainment Business Finance course has exposed the reality that there are investors who are looking to take a gamble on a new idea that has a good plan. These investors surf the web for projects that have been launched through non- traditional means known as Crowd Funding. Crowd funding is a prime example of creating success by including the community on the web to participate as executive producers. Of course titles are not necessary just a promise to complete the project and provide a sample of the finished project in return.
NEGOTIATION AND DEAL MAKING:
You must plan before you negotiate a deal. At this time on the path to mastery in Entertainment Business I have discovered how to unlock a successful negotiation. These four keys are the guiding light on the path to mastery in negotiation. The first key is to unlock the method for proper preparation as presented by Roger Fisher and William Ury in their book “Getting to Yes”. This book suggest that it is necessary for the negotiator to separate the people from the problem, focus on interest, look for mutual gain and use objective criteria. Next, knowing your best alternative to a negotiated agreement better known as (BATNA), you must know your BATNA and the other negotiator’s BANTA in order to stay one step ahead.
The Negotiation and Deal Making class has given me the insight to understand how to make a deal in the Entertainment Industry, I did not have this information before attending this class.
PRODUCT AND ARTIST MANAGEMENT:
I have learned that the artist must understand the Legal requirements which surround the brand and copyright ownership. The artist talent is not enough he or she must have a variety of experiences which are applied to the production of the product. The artist must understand the agreement between band members before getting involved with the Artist Management Agreement. The uniqueness of the presentation must distinguish the artist from the completion. The artist must be aware of the taxation and financial matters which will determine the future of the income earned over time. The rules learned in this course are applied to my business activities.
ADVANCED ENTERTAINMENT LAW:
I learned the value and reasoning behind the use of the U.S. Copyright Law. I have a better understanding of contract liability applied to the entertainment industry. It is clear that copyright infringement can be avoided if the proper license is granted by the copyright owner. I learned why it is important to register the company domain name when using an online presents. The AEL course taught at Full Sail University explained in depth the proper procedures for keeping my business out of legal trouble. Being in the publishing business.
ENTERTAINMENT MEDIA PUBLISHING AND DISTRIBUTION:
The MPD course which is offered at Full Sail University is filled with cutting edge information for today’s media publisher. Any company which is involved with creative content can truly benefit from the lessons taught and prepared by industry professionals who instruct in the Entertainment Business Master’s program at Full Sail University. The MPD course is perfectly designed and is an intricate asset to the previous course offerings.
There are many other aspects of the MPD course such as SWOT analysis and strategic thinking which are extremely useful tools. My company will benefit greatly from the lessons learned on the MPD path.
Learning to think like a customer takes practice and research. The DMK course which is included in the EBMS program has provided useful information on how to create an online ad campaign using Google Ad Words as the foundation.
The DMK course I have learned how to use URL shorting techniques to allow my business URLs to be more web friendly. Analytics has become the business tool of the future. Full Sail University has provided key business tools in the DMK course and I highly recommend the EBMS program for online business skills development.
BUSINESS PLAN DEVELOPMENT:
If you do not have a plan then your business will fail. As a business professional I am looking at strategic positioning and applying market research to determine if a product is needed in a certain commercial zone.
This course has given me a better understanding of market research. I can now apply NAICS codes to find industry information. Over all I am looking at developing other business ideas that I had not considered before taking this course. Innovation in business makes more sense to me now. The BPD course has developed my confidence in creating an effective commercial business plan.
BUSINESS PLAN FINAL PROJECT:
Although the EBMS course has come to a close the path to mastery goes on. The final course is the beginning of an Entertainment Business Career that has taken many years to forge. I am satisfied with my business plan and I have the skills needed to become a part of the Masters of Science in Entertainment Business. It is not over, this is my beginning. Thanks for your attention ED MAC AUDIO.